Media Kit

Hello! Here are some guidelines to help you use our brand and assets, including our logo and content without having to negotiate agreements or get in touch with us for use.

If there are ways you’d like to use our assets in ways which aren’t covered here, please contact and include a mock-up visual of the intended use.

Expedition Leader & Team

Here you’ll find high resolution photos of our Expedition Leader & Behind the Scenes Team from NWP 2021.

The “LB” Expedition Class Boat

The design and in-production (as they are made) Expedition Class boats.

Logos, Marks and NWP 2021 Branding

The NWP2021 marks include the NWP2021 name and logo, as well as any word, phrase, image or other designation that identifies the source or origin of any of NWP2021 brand.

Please don’t modify the marks or use them in a confusing way, including suggesting sponsorship or endorsement by NWP2021, or in a way that confuses NWP2021 with another brand (including your own). If you are unsure, please feel free to contact us via

Interviews & Podcasts

Interview our Expedition Leader

Hear from our Expedition Leader, his World-Record Breaking Achievements & how a Humble Scotsman can bring together Incredible Humans to Achieve the Impossible.


Stay up to date via our newsletter

The NWP team is starting a regular newsletter so you can get on board and stay up to date with what's going on in the expedition and the Northwest Passage Expedition Gin. They say getting to the start line is the hardest part of an ocean row. It's certainly a lot of...

We launched a gin!

We've been keeping a secret. For weeks now, the team has been working hard behind close doors. And now we're ready to tell the world. We've launched a gin!! Northwest Passage Expedition Gin is now available. Head to your favourite team member and buy from them so they...

A scary cold and terrifying tension

This month's Arctic Rower column in the South China Morning Post is an enlightening conversation with Paul Ridley, captain of the first team to row the Arctic Ocean. In 2012, they traveled from Inuvik, Canada to Point Hope, Alaska. The Arctic Rower is a regular piece...

Leading international paper commits to Arctic column

The South China Morning Post will be publishing a monthly column under the title "The Arctic Rower" that follows the Northwest Passage expedition. The SCMP is home to the Outdoor & Extreme sports section, the largest dedicated adventure page of any international...

2000 m Row in a Garage

Raising funds for NHS charities during lockdown, our NWP Team will be rowing the equivalent of the North West Passage 2000m over 10 days, aiming for 200 miles per day.